Our club is a reflection of our community. Our crest is a reflection of our club.

We created this together.

Through your guidance and input, we gave words, colors, and images to the collective values we’ve all shared since the beginning.

This club is what our fans say it is, and what we have built together is Eternally Yours

Introducing Our New Crest
Introducing Our New Crest
The Making of Our Brand Evolution
The Making of Our Brand Evolution
What is a Sounder? You Are.
What is a Sounder? You Are.
Wordmark
Wordmark


Orca
Orca


Carnation
Carnation


74 Mark
74 Mark


Our New Visual Identity

Our New Visual Identity

We listened to our community. We embraced our history. Explore the full story behind our brand evolution.

Your Voice

Your Voice

You named this club. Twice. Now you've shaped the future of our brand.

Behind The Scenes

Behind The Scenes

From fan engagement to the development of new marks, read the story behind how our refreshed brand was created.